Archived version of the Klahan9 website, accessed via the Wayback Machine, showcasing the site’s design and content before the transition to social media.

Love9 marked an important milestone as it was the first-ever project to use social media in its audience outreach strategies. Following the launch on February 20, 2015, Love9’s Facebook page attracted significant interaction and engagement from young audiences. “Our Klahan9 project was created following thorough studies into the issues facing youth in Cambodia. We found that many high school graduates are unsure about their career paths and often end up selecting majors and jobs that are unrelated to their intended career paths. Our mission is to create content that addresses these issues and provides inspiration,” said Mr. Mao Chansokkosal.

BBC Media Action Cambodia distinguishes itself from many current creators by conducting research, investigations, surveys, and content development, rather than simply jumping on online trends.

Throughout the Klahan9 phase, they enhanced their social media presence to effectively interact with the Klahan9 Facebook community. Facebook is used as a platform to inform, educate, and entertain the page’s followers. Their content is delivered through a variety of engaging formats, such as short and long videos, infographics, and live broadcasts. Their activity on this platform is notable, with daily posts that garner significant engagement through likes, comments, discussions, and shares on various topics.

In 2017, they introduced Instagram as an additional social media platform. They adopted a different approach from Facebook, focusing on visual posters and short videos, called “Reels,” as well as sharing content through Instagram Stories. While they post often on Instagram, yet their engagement appears to be lower compared to Facebook.

Launched in 2015, the YouTube channel has been publishing a variety of long-form content, including interviews, podcasts, mini-documentaries, and series. Its main goal is to archive these long-form series and content digitally. In 2022, the YouTube channel released well-known series like “SokSan Family,” “Love9,” and “Loy9,” which gained a lot of views and sparked discussions in the comments. The moral lessons from these series really resonated with the audience, leading to thoughtful conversations and deeper engagement with the content.

Klahan9 ran its own website until 2021, but as more young people turned to social media, it became clear that social media was the better way to reach the audience. “Young people are increasingly drawn to social media platforms over traditional websites,” said Mr. MAM Vibol, BBC Media Action’s Media Support and Training Manager. In light of this, Klahan9 decided to close its website and focus more on social media, which aligns better with their goal of connecting with young people.